We've got a whole mess of sample tweets and Facebook posts for you so you can maximize your time during the Challenge and focus on what really matters...raising so much money for your cause. You can check ‘em all out in the social media section of the Toolkit. However, we’d love to share a little social media etiquette to help create a really amazing social campaign. Here we go...
The hashtag. The cute little slanted tic-tac-toe grid is an essential social media tool — but it must be used wisely. At best, it connects your message to others similar in theme or content, allowing readers to easily access related posts. At worst, it strings together unrelated nonsense, leaving people more confused than when they started.
Hashtags were invented for Twitter and remain the site’s chief organizing principle. If you want to trend, use hashtags. Tweets with hashtags get twice the engagement of those without.
Avoid using hashtags on Facebook. We’ve found that posts without hashtags on Facebook see more engagement.
Hashtags on Instagram work. Sometimes it’s the posts with more hashtags that see the most engagement. So, use the official hashtag of the Challenge but you can also use hashtags specific to your cause.
Top non-profit hashtags to include in your post
A good rule of thumb for hashtags is to make them simple and very relevant to your cause. For example, the best hashtag for autism is #autism.
Best times to post to social media